Deception

Cases where the interface, the label or the pitch said one thing and the transaction did another — and a regulator or court called it deceptive.

Deception Settled · $2.5B 25 Sep 2025

Amazon pays $2.5 billion over a cancel button it designed to fail

The FTC's order covers a $1 billion civil penalty and $1.5 billion in refunds to an estimated 35 million people enrolled in Prime without consent. Internal documents surfaced before trial. Amazon admitted no wrongdoing.